Artists have a reputation for being independent and uncooperative. Doubtless the label uncooperative fits some artists, but it also fits some doctors. If we’re honest, to some degree, it fits almost everyone else as well. The secret for working well with others can be as simple as accepting our share of the responsibility during a project.
Most graphic designers work differently from the typical independent style, for example, of landscape painters. Interaction with a client is an integral part of the process of logo design which is the reason we offer a full logo design service. For designers to be able to deliver the best logo for your needs they need information from you.
Imagine expecting a doctor, without any input from you, to correctly ascertain that you are suffering leg cramps and the reasons that you have them. It isn’t likely that he will be able to help you. Of course it could be possible that he might eventally be able to determine the correct diagnosis, but only after spending an unreasonable, not to mention an unnecessary, amount of time and money in the process. That’s an extreme example, but it makes the point. In the same manner that better communication with your doctor will give him the information he needs to help you, communicating with graphic designers helps them create better options for your needs.
Designers are aware that the typical client will not necessarily know what information will best facilitate the process, so they ask questions to clarify issues the patron never realized might be relevant. What it boils down to is this, to get a logo that satisfies you, do some background work and be willing to communicate some specifications.
To be prepared, take a look at other logos and think about the features they have that you want in your logo. There are many aspects of a design to consider besides a company’s name and services. Decide what type of message you want the image to send. Do you want the logo to portray humor, a no nonsense company, simplicity? Which colors work well to convey that message? Will grays or a splash of red be better? Expense is another aspect you should consider. Where and how often will the logo be used? Do you plan to include your logo on your business cards? More colors will be more expensive.
Remember, you need to decide the type of message the logo will convey. From there the designers can work with you to create a logo that conveys the message you want, while holding to other specifications and limitations that you have. This goal can only be achieved through thoughtful communication.